What Colours Work Best On The Web?

There are millions of websites online these days, all designed by a variety of web designers with different tastes and objectives. Most of the time designing a website is pretty simple, if you get the colours right it will look nice, but unfortunately in today’s world it’s not that simple. For a start, depending on the type of website you have will depend on its colours. Firstly, let’s have a look at the different types of websites and what standard colours they consist of:

  • Gaming websites – Gaming websites are usually designed completely differently to other websites out there and you will find they consist of much darker colours. You will find that most of them consist of black, dark grey, dark blue, dark red, and many other colours that give off the dark effect. There isn’t a specific reason for gaming websites to be dark; it’s just been one of those things in recent years that many web designers have followed. Of course, any game you play usually consists of a dark nature, so that is really the only reason anyone can think of.
  • Business websites – Business websites need to be professional for many different reasons, and you will find in today’s world most of them only consist of a few basic colours with some good fonts. A lot of web designers used to design websites using gradients and other effects to make them look modern, but today they are mainly solid colours as it is currently the modern way of designing a website. Of course, it’s up to the designer how they design a website and they will be able to inspire plenty of other designers if they came up with something creative, but it’s always wise to follow the client’s requirements.
  • Dating websites – Dating websites will mostly be designed with a professional look as above, but what’s important here are the colours such a website is based upon. You don’t typically want it to be designed with blacks and greys but instead, whites, reds, light blues, and of course pink as it represents the dating colour. This gives you a good idea of the colours you should be basing a web design around, you should be picking colours that represent the type of website you are designing but at the same time trying to cater for the client in question.

Adobe has a fantastic tool with which to choose colour palettes and combinations and it even generates complimentary colours for you! Give it a go here:

The above are just some of the many types of websites around and even though most web designers will design websites with those colours in mind, some designers actually are a bit more advanced than that. The reason we say “advanced” is simply because they take the colours much more seriously than other website designers and they will actually do some research. There are plenty of statistics around these days that not only show what type of sites should be designed in different colours, but also what the websites visitors will want to see. Have a look at the following guide below to see what different types of colours visitors want to see in the websites they visit:

  • Women – If you are building a website you will want to know which audience you are going to target, if you are targeting women, then you will want to base your website around colours that most women like, for example, pink and light blue.
  • Men – Men like a variety of colours such as dark blue and greys. So it’s always important that if you are building a website for the male audience you cater for their needs as much as possible as well.
  • Children – Children love all colours especially when they are bright and playful, but they like websites that are fun to look at even more. So whilst you my build a site around fun colours, it’s also wise to have a variety of animations for children to observe whilst navigating the website.

As you can see from above, there are many different types of people and millions of different colours to choose from and when you choose a few colours to base your web design upon, it’s always important to do some detailed research based around the audience you or your client is trying to target.